PROBLEMS WE WANT TO SOLVE
- Shrinking entry-level opportunities: Burning Glass Institute research shows entry-level roles are being suppressed as organizations adopt generative AI, reducing pathways for new graduates.
- Limited and hidden WIL opportunities: Graduates who participate in Work-Integrated Learning outperform peers by 16%, yet many high-value WIL programs — including paid, no-cost options for employers — remain underused simply due to lack of awareness.
- Inequality in social capital: Many young Canadians lack access to trusted career guidance or professional networks, putting those without family or industry connections at a clear disadvantage.
- Low return on time spent: Most job platforms aren’t built for early-career users, making the search for entry-level roles time-consuming, frustrating, and discouraging.
- High graduate unemployment despite high education levels: Canada is the most educated country in the G7 - yet has one of the highest unemployment rates among postsecondary graduates.
- Mismatch between programs and labour market needs: Traditional 3–4-year programs can’t keep pace with industry change, leaving graduates with skills misaligned to available jobs.
- Micro-credentials that miss the mark: Many micro-credentials are costly, generic, or disconnected from employer demand, offering limited real-world value.